![]() Depending on how the introduction pans out, it could be available in the longer term.Īpart from the adoption of healthy eating habits, the market has had issues with the supply of traditional meats since the onset of the coronavirus pandemic. The plant-based products will be available for a limited time. ![]() Thus, it may not be acceptable to all vegans and vegetarians. The plant-based chicken comes as grocery stores and restaurants are beginning to offer more plant-based products.īeyond Fried Chicken is prepared in common fryers. The final test was carried out in Southern California where the menu sold out in just one week. The tests were carried out in various locations such as Nashville, Atlanta and Charlotte. KFC started testing Beyond Fried Chicken in 2019. The fast-food giant hopes to expand its target audience the attracting customers turned off by the meat-based products. ![]() KFC and Beyond Meat, a food company based in Los Angeles, are working together to provide innovative plant-based products that appeal to both meat-eaters and non-meat-eaters.ĭue to changes trends in eating habits, particularly among teens and young adults, a significant number of consumers are now opting for plant-based alternatives as they try to improve their eating habits or maintain healthy diets. This move comes as vegan and vegetarian diets have become very popular in recent years. Beyond Chicken tastes like chicken but does not contain any meat and is made from plant-based ingredients. will begin offering Beyond Chicken starting January 10 as an alternative to their traditional chicken dishes.
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